Antony Yiu, North Asia regional director at iProspect outlines three key trends for search marketers from more precise targeting away from clicks and impressions to cost per lead and conversions, to how web analytics will be analysed in conjunction with ad tracking platforms and more.
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more
Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use ... read more
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 ... read more