Antony Yiu, North Asia regional director at iProspect outlines three key trends for search marketers from more precise targeting away from clicks and impressions to cost per lead and conversions, to how web analytics will be analysed in conjunction with ad tracking platforms and more.
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass ... read more
This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled ... read more
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. ... read more
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.