More NewsBeyond Interactive to Combine DART With Own Database

Beyond Interactive to Combine DART With Own Database

Interactive agency Beyond Interactive said it will expand itsrelationship with DoubleClick for use of its third-partyad serving system, DART For Advertisers (DFA).

Interactive agency Beyond Interactive said it will expand its relationship with DoubleClick for use of its third-party ad serving system, DART For Advertisers (DFA).

Beyond plans to marry its customizable proprietary client and media plan database with Doubleclick’s ad performance data through a specially designed data porting system. Financial arrangements with DoubleClick were not disclosed.

“This will give our clients the best of both worlds,” said Jonn Behrman, CEO of Beyond Interactive. “They will be able to gain all the economies of scale and infrastructure benefits of working with one of the world’s largest ad serving systems, and at the same time will be able to take advantage of our extensive media and creative planning technology. When the two tools are fully integrated, our clients will get the most detailed and customized reporting available anywhere.”

Beyond Interactive clients (such as AutoNation USA, Petstore.com, Fortune City and Nickelodeon) will log on as usual to the agency’s proprietary Extranet, where they will be able to view all relevant advertising campaign data. The new system will allow Beyond Interactive to customize performance reports to meet each individual client’s needs and use this new combined tool for improved analysis, optimization and future campaign planning.

In June 1999, Beyond Interactive served over 120 million impressions through DART for its clients.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts