Beyond Interactive to Handle ThirdAge.com Sweepstakes

Ann Arbor, MI-based interactive agency Beyond Interactive signed an agreement to help promote the ThirdAge.com Car Sweepstakes.

San Francisco-based ThirdAge.com, an online source of content and community for aging baby boomers, said it conducted an extensive nationwide search before selecting Beyond Interactive. The agreement calls for media buying programs that will target the ThirdAge audience – people between 45 and 65 years old. Spending was not disclosed.

The ThirdAge.com sweepstakes winner will receive a new Audi 2000 TT Coupe. – Sweeps participants will have the opportunity to take advantage of ThirdAge newsletter subscriptions at no cost. ThirdAge.com offers more than a dozen newsletters on topics such as romance, money, health, technology, caregiving and travel.

Beyond Interactive specializes in strategic planning, media buying, Web-based ad design, and other client services including quality control, reporting and ROI optimization.

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