The advertising campaign, aimed at search engines and financial sites, will run through the third quarter of 1999. Spending was not disclosed.
Bidhit said the DoubleClick campaign will be coupled with other Internet, print and multimedia marketing activities that Bidhit will initiate to continue growth of its customer base.
“Our objective at Bidhit is to establish our online auction site as one of the top brands on the Internet,” said Timothy Black, president and CEO of Bidhit.com, which claims 100,000-plus members. “This advertising agreement with DoubleClick is a big step in allowing us to increase our reach and visibility.”
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