Big Industry Players Join IAB Europe
The IAB Europe has added a number of major players to its corporate membership roster, including Google, Microsoft, Orange, and Alcatel-Lucent
The IAB Europe has added a number of major players to its corporate membership roster, including Google, Microsoft, Orange, and Alcatel-Lucent
The IAB Europe has added a number of major players to its corporate membership roster, including Google, Microsoft, Orange, and Alcatel-Lucent. Representatives from comScore, Google, Microsoft advertising, News Corporation and Orange will also take up positions on the board of the pan-European trade body.
Speaking with me at the IAB Europe’s Interact Congress in Brussels earlier this month, IAB president Alain Heureux stressed the importance of involvement from respected industry players in order to help promote self-regulation of the industry within Europe. The addition of these major firms as members is a sizeable step towards that. According to Heureux, AOL’s Platform A, and Yahoo should both be on board as members by September.
IAB Europe currently represents 20 national IAB’s across the continent.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article