More NewsBig Web Ad Spender Dell Partners with WPP

Big Web Ad Spender Dell Partners with WPP

Working with hundreds of different agencies spelled trouble ahead, trouble behind for DellÂ’'s Global Marketing VP Casey Jones

Working with hundreds of different agencies spelled trouble ahead, trouble behind for DellÂ’’s Global Marketing VP Casey Jones. (Sorry, I couldn’Â’t resist.) The head of the computer maker’sÂ’ marketing operation started “”Project Da Vinci” aiming to establish an agency partner dedicated to combining art and science, and dedicated solely to Dell.

The result of the partnership will be an integrated marketing and communications agency. In its press release, Dell stressed the importance of “the “right analytics”” for its interactive efforts, and “”the ability to build campaigns in days, rather than months.””

My understanding is Dell will continue working with current agencies for the next few months. Then, it will be all WPP all the time.

ItÂ’’s a safe assumption the new agency will be doing a good deal of interactive stuff for Dell. In August, the company spent $6.2 million promoting its Inspiron product and $2.5 million pushing its XPS computer using online ads, according to TNS Media Intelligence.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts