E-mail direct marketer Bigfoot Interactive rounded up $20 million in its first round of outside financing, from its parent company and outside investors.
The financing shows the continued investor interest in the hot email marketing sector. Investors in this round, other than Bigfoot International, include Investcorp, Stephens Inc., Constellation Ventures, Acorn Funds, Winfield Capital and CIT Group, as well as Bigfoot’s business partner, Acxiom Corp..
Bigfoot concentrates on helping companies retain their customers, rather than on customer acquisition.
“The spectacular growth our company has experienced indicates the proven success email marketing is having as a powerful tool for marketers,” says James Hoffman, chief executive officer of Bigfoot Interactive.
“Our unique ability to provide our clients with programs designed to improve customer brand loyalty and maximize return on investment through highly strategic targeted email dialogues is positively reinforced by these investments. The capital we have raised will help us to continue to build our leadership position in the retention e-marketing space.”
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