Billings were not disclosed.
“We are delighted to be working on behalf of bigstar.com,” said Paul Levine, general manager of Mad Dogs & Englishmen. “They are virtually transforming the way people experience movies. Why merely rent a film when you can own those moments which so vividly define our lives?”
“As a fast-growing innovative company we looked for an agency that would be our partner and help us evolve our product and brand on both a strategic and creative basis,” said Donna Williams, senior vice president of marketing and business development at BigStar.
Mad Dogs & Englishmen is a full service advertising agency founded in 1991 by co-chairman and executive creative director Nick Cohen.
Clients include MovieFone (including moviefone.com), Yoo-hoo Chocolate Drink, Crunch Fitness, Kobrand Wines and Spirits, Time Warner Cable, The Daily Deal, GFN.com, Screaming Media, The Village Voice and Coors.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.