Billings were not disclosed.
“We are delighted to be working on behalf of bigstar.com,” said Paul Levine, general manager of Mad Dogs & Englishmen. “They are virtually transforming the way people experience movies. Why merely rent a film when you can own those moments which so vividly define our lives?”
“As a fast-growing innovative company we looked for an agency that would be our partner and help us evolve our product and brand on both a strategic and creative basis,” said Donna Williams, senior vice president of marketing and business development at BigStar.
Mad Dogs & Englishmen is a full service advertising agency founded in 1991 by co-chairman and executive creative director Nick Cohen.
Clients include MovieFone (including moviefone.com), Yoo-hoo Chocolate Drink, Crunch Fitness, Kobrand Wines and Spirits, Time Warner Cable, The Daily Deal, GFN.com, Screaming Media, The Village Voice and Coors.
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