CampaignsBIMA jumps on board meme trend in new marketing campaign

BIMA jumps on board meme trend in new marketing campaign

BIMA, the British Interactive Media Association, has begun utilising popular meme's in their new marketing campaign to promote the future BIMA awards.

BIMA, the British Interactive Media Association, has begun utilising popular meme’s in their new marketing campaign to promote the future BIMA awards.

Creatives Rob Greaves and Sam Daly are the helm of the campaign, and are using memes such as people ‘planking’ throughout the campaign, next to slogans such as: ‘There are two paths to digital success. Be a plank, or win a BIMA award. Choose carefully.’

Agencies and brands are encouraged to enter their awards nominations by Friday 5 July.

 Check out the website for more details.

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