Judging by the reactions of many, Microsoft has come off as trying a bit too hard to transform its new search brand into an overnight success. But while the flashy TV spots, homepage takeovers, and product placement deals do come off as strenuous, you have to give the company credit for playing around with creative formats that haven’t been tried yet — at least on behalf of a search engine.
Case in point: tonight’s Bing-a-thon, a Microsoft sponsored “live party” on Hulu, which starts at 8pm. Hosted by SNL cast member Jason Sudeikis and G4’s Olivia Munn, the hour-long show was developed by the Creative Artists Agency in L.A. How many will tune in? In all likelihood, only Hulu and Microsoft will ever know. But we’ll follow the event and post reactions here tomorrow.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more