Bing Continues to Gain Share in Week Two

Microsoft’s relaunched search experience continued to pile on new users in its second week, according to a new comScore estimate.

After gaining market share of almost 2 percent during the the first week of its launch (June 1 to 5), Microsoft racked up another 1 percent of share last week (June 8 to 12), the researcher said. That put Microsoft’s average daily reach among U.S. searchers at 16.7 percent, up 3 percentage points from pre-Bing levels. Its share of search result pages grew by the same amount, increasing to 12.1 percent last week.

The finding by ComScore suggests the extensive advertising and PR around Bing are doing what they’re supposed to. However the real test will come in future weeks and months, when the early trial users either stick with Bing or go back to their previous search engine of choice.


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