Microsoft’s Bing search engine continued to grow its share of U.S. searches in November, enjoying a 0.3 percentage point increase versus October, according to data from comScore. That gain appears to have come at the expense of Google, Yahoo, and AOL, all of which saw 0.1 percentage point reductions.
Though that growth is by no means exponential, Microsoft has been consistently growing its market share over the past year, accounting for 11.8 percent of searches in November 2010 versus 10.3 percent during the same month in 2009, and 11.1 percent of searches in August.
|Explicit Core Share* of U.S. Searches Among Leading Providers, November 2010 vs October 2010|
|Share of Searches (%)|
|Domain||October 2010||November 2010||
Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
*Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
|Source: comScore 2010|
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November 11 in China.
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black ... read more