Bits and Bytes for April 12, 2004

Solbright Launches Inventory Management System

Ad management software firm Solbright has launched AdInventory Manager (AIM), a forecasting and management system for online publishers and Web sites.

Its first client is weather.com, the Weather Channel’s online presence.

AIM, part of Solbright’s Adsuite, uses proprietary algorithms — along with booked contract data, inventory history, seasonal information and non-recurring events — to forecast available inventory as far out as a year or more.

Performics and NetConcepts Team for SEM

Performance-based marketing player Performics has teamed with Netconcepts to offer its clients search engine optimization tools.

The exclusive partnership calls for Netconcepts’ GravityStream technology to be integrated into Performics’ ConnectCommerce technology. GravityStream helps businesses optimize their dynamically generated sites for crawling by search engines. The technology works by creating an identical — but search engine “crawler-friendly” version — of dynamic site content.

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