Amazon Gets Viral With A9 Promotion
Amazon.com is pushing its new A9.com search engine through a viral promotion involving its e-commerce Web site and reportedly involving email.
Visitors to A9 who subsequently turn up on Amazon.com see a special version of the Amazon logo that has amazon.com followed by a mathematical symbol — the pi sign divided by 2, followed by a percent sign. Users who mouse over the mysterious symbol see a notification that says “A9 instant reward on.” Clicking on that results in a pop-up window.
“[User name], since you’ve been using A9.com recently, virtually everything at Amazon.com is automatically an additional π/2% (1.57%) off for you,” the pop-up says. The company goes on to encourage users to tell their friends about the discount, saying, “We don’t advertise this additional discount that we give in exchange for using A9.com, so if you want your friends to know about it, please tell them.”
Amazon’s targeting the promotion to people who have used A9 — early technology adopters who will presumably be intrigued by the mathematical puzzle involved. The company is using the discount to encourage users to use A9.com as their regular search engine, and sign in to use the advanced personalization features. Thus far, the meme does appear to be spreading, with several prominent blogs pointing to the discount.
inGamePartners Debuts Online In-Game Ad Server
Online gaming ad company inGamePartners has developed ad serving technology for use in online games, console-based games, and the mobile market.
The company, which represents online gaming networks PHXX and GriffinRun, says its server can deliver branded advertising, sponsorship, loyalty, and reward programs, original vignettes, entire custom-branded game environments, and lead generation opportunities. InGamePartners also says its solution boasts real-time tracking and robust reporting capabilities.
“Functionality aside,” said CEO Darren Herman, “I wanted my tech team to develop an ad server so robust and so flexible that other companies would want to license and deploy it under their own labels. The surest sign of success is when others claim it as their own.”
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more