Business products and services site BizBuyer.com launched a marketing campaign in conjunction with the unveiling of a new logo and brand identity.
The advertising campaign is designed to build on BizBuyer.com’s appeal to small and mid-size businesses that are seeking a more effective way to find vendors, get quotes and purchase products and services.
Spending was not disclosed.
Cleary & Partners led the development of the new brand positioning and worked with P3M to create the brand identity and implement the off-line advertising campaign.
The campaign targets the San Francisco and Silicon Valley markets. Running through September and October, it consists of billboards, radio and a month-long print campaign in The Industry Standard.
BizBuyer.com currently has more than 6,000 registered vendors bidding on the product and service needs of small to mid-size businesses in 19 product and service categories.
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