BK's Whopper Sacrifice Favored to Win at Cannes. Should It?
If it wins a Cyber Grand Prix, as everyone here appears to expect, Burger King's Whopper Sacrifice campaign by Crispin Porter + Bogusky will have made history
If it wins a Cyber Grand Prix, as everyone here appears to expect, Burger King's Whopper Sacrifice campaign by Crispin Porter + Bogusky will have made history
If it wins a Cyber Grand Prix, as everyone here appears to expect, Burger King’s Whopper Sacrifice campaign by Crispin Porter + Bogusky will have made history. Not because it would be the first Facebook app to win, nor because the recognition will go to a campaign that was squashed. (Facebook put the kibosh on it in January.) Rather, the win would be remarkable because the campaign reached so few consumers. According to CPB, less than a quarter million friends were deleted on Facebook using the app, and far fewer than that voluntarily interacted with it. So while the campaign may have been wonderfully innovative and subversive, its total reach was a drop in the bucket of Internet users — or even Facebook users.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article