Digital MarketingEcommerceBlack Friday, Small Business Saturday, Cyber Monday 2018 sales

Black Friday, Small Business Saturday, Cyber Monday 2018 sales

Cyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history.

Cyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history.

Adobe Analytics tracked billions of data points across their Experience Cloud to see what insights and trends we can find from this year’s holiday online shopping season. Here are the numbers we have so far:

This article was updated at 8:50am ET, Nov 27.

Black Friday sales 2018

Black Friday, November 23, saw a total of $6.2 billion in sales, beating out the predicted growth of $5.9 billion. YoY growth was 23.6% from 2017.

The top 5 products sold were:

  1. Laptops
  2. L.O.L Surprise
  3. Fingerlings
  4. Let’s Go Pikachu/Eevee
  5. God of War

Small Business Saturday sales 2018

Saturday, November 24 saw $3.02 billion in sales, a 25.5% YoY increase from last year.

The top 5 products sold were:

  1. Little live pets
  2. Apple iPad
  3. Roku
  4. Nintendo Switch
  5. Red Dead Redemption 2

Together, Friday and Saturday came out to be the biggest online shopping weekend in US history, reaching a grand total of $6.4 billion.

Cyber Monday sales 2018

Update to this article as the numbers have now come in.

Monday, November 26 saw $7.9 billion in sales, a 19.3% YoY increase from last year.

This beat out the expected Cyber Monday sales of $7.79 billion, an 18% YoY increase from 2017.

  • As of 10am ET, there were $0.531 billion in sales.
  • As of 8pm ET, there were $4.3 billion in sales.

These numbers made Cyber Monday 2018 the biggest online shopping day in U.S. history.

The top 5 products sold were:

  1. Fingerlings
  2. L.O.L Surprise
  3. Nintendo Switch
  4. Laptops (Dell & Apple)
  5. LG TVs

Other stats from Cyber Monday:

  • The last few hours, from 7-10pm PST, were predicted to bring in as much revenue as an average day.
  • More than $2 billion in online sales are expected to come from smartphones alone.
  • Combined, US shoppers spend 10,000 years shopping on Cyber Monday — enough to build 65,000 single family homes.

Total sales November 1–26, 2018 vs 2017

From November 1 to November 26, 2017, revenue reached $50.1 billion.

For those same dates in 2018, revenue was predicted to reach $57.2 billion.

The actual number for 2018 was $58.52 billion.

Adobe is continuing to update their data in real-time here, and forecasting here.

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

3y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

3y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Giving a Voice to Your Brand

Whitepaper | AI & Automation Giving a Voice to Your Brand

3y

Giving a Voice to Your Brand

Voice commerce, or conversational commerce, is a major disruptive opportunity in US retail. It opens up the possibility of building deeper relationshi...

View resource
Mobile Messaging Masters

Whitepaper | Mobile Mobile Messaging Masters

3y

Mobile Messaging Masters

Every year the mobile market continues to grow and develop. Cyber Monday 2018 saw $2.2 billion in sales stemming just from smartphones in the United S...

View resource