More NewsBlack Friday Dominates Shopping Searches in November

Black Friday Dominates Shopping Searches in November

The top 10 U.S. search terms in November, provided by Hitwise.

Black Friday Dominates Shopping Searches in November

Below, the top 10 U.S. search terms by search volume. Data are provided by Hitwise.

Searches relating to Black Friday dominated the shopping category during November, particularly using terms such as “black friday ads” and “black friday 2009.”

Elsewhere, Facebook-related searches continued to grow in the social networking category, as searches relating to MySpace continued to fall.

Top 10 U.S. Search Terms by Category, November 2009 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 3.76 toyota 1.50
paypal.com 0.93 honda 1.30
people search 0.66 ford 1.24
reverse phone lookup 0.45 nissan 1.21
payola account 0.39 harley davidson 0.92
www.paypal.com 0.37 chevrolet 0.75
find people 0.36 mercedes benz 0.75
paypal login 0.35 ford motor company 0.73
pay pal 0.32 oreilly auto parts 0.70
people search free 0.32 hyundai 0.67
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 3.70 facebook 9.58
netflix.com 0.96 myspace 5.60
new moon 0.81 youtube 4.87
free movies online 0.80 facebook login 4.00
imdb 0.75 facebook.com 2.26
fandango 0.72 myspace.com 1.93
movies 0.67 www.facebook.com 1.18
redbox 0.64 youtube.com 1.11
blockbuster 0.48 you tube 0.78
paranormal activity 0.33 www.myspace.com 0.68
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.89 tamiflu 0.46
dominos 1.17 fibromyalgia 0.46
mcdonalds 1.16 flu symptoms 0.37
starbucks 0.60 bipolar disorder 0.27
mycokerewards.com 0.57 reliv.com 0.26
honey baked ham 0.57 cymbalta 0.25
subway 0.55 how to get pregnant 0.23
mycokerewards 0.53 lexapro 0.22
burger king 0.52 levaquin 0.22
domino’s pizza 0.52 depression symptoms 0.21
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
youtube 0.62 cnn 2.68
mspace 0.29 fox news 2.48
perez hilton 0.27 msnbc 1.03
bossip 0.27 foxnews.com 0.98
facebook 0.21 cnn.com 0.97
thisis50 0.20 news 0.89
walmart 0.18 abc news 0.64
aol 0.17 cnn news 0.56
gossip.com 0.15 bbc news 0.45
perez 0.14 ksl.com 0.41
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
black friday ads 1.85 hotels.com 0.56
black friday 1.26 carnival cruise 0.44
black friday 2009 1.22 disney world 0.32
black friday sales 0.55 royal caribbean 0.31
black friday 2009 ads 0.50 disneyland 0.30
black friday deals 0.40 holiday inn 0.19
walmart black friday 2009 0.33 trip advisor 0.17
black friday sales 2009 0.29 holiday inn express 0.15
black friday 2009 sales 0.26 marriott 0.14
black friday ads 2009 0.26 hampton inn 0.13
Hitwise
View: Top 10 Search Terms in 10 Categories, October 2009

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts