Black Friday Dominates Shopping Searches in November

Black Friday Dominates Shopping Searches in November

Below, the top 10 U.S. search terms by search volume. Data are provided by Hitwise.

Searches relating to Black Friday dominated the shopping category during November, particularly using terms such as “black friday ads” and “black friday 2009.”

Elsewhere, Facebook-related searches continued to grow in the social networking category, as searches relating to MySpace continued to fall.

Top 10 U.S. Search Terms by Category, November 2009 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 3.76 toyota 1.50
paypal.com 0.93 honda 1.30
people search 0.66 ford 1.24
reverse phone lookup 0.45 nissan 1.21
payola account 0.39 harley davidson 0.92
www.paypal.com 0.37 chevrolet 0.75
find people 0.36 mercedes benz 0.75
paypal login 0.35 ford motor company 0.73
pay pal 0.32 oreilly auto parts 0.70
people search free 0.32 hyundai 0.67
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 3.70 facebook 9.58
netflix.com 0.96 myspace 5.60
new moon 0.81 youtube 4.87
free movies online 0.80 facebook login 4.00
imdb 0.75 facebook.com 2.26
fandango 0.72 myspace.com 1.93
movies 0.67 www.facebook.com 1.18
redbox 0.64 youtube.com 1.11
blockbuster 0.48 you tube 0.78
paranormal activity 0.33 www.myspace.com 0.68
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.89 tamiflu 0.46
dominos 1.17 fibromyalgia 0.46
mcdonalds 1.16 flu symptoms 0.37
starbucks 0.60 bipolar disorder 0.27
mycokerewards.com 0.57 reliv.com 0.26
honey baked ham 0.57 cymbalta 0.25
subway 0.55 how to get pregnant 0.23
mycokerewards 0.53 lexapro 0.22
burger king 0.52 levaquin 0.22
domino’s pizza 0.52 depression symptoms 0.21
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
youtube 0.62 cnn 2.68
mspace 0.29 fox news 2.48
perez hilton 0.27 msnbc 1.03
bossip 0.27 foxnews.com 0.98
facebook 0.21 cnn.com 0.97
thisis50 0.20 news 0.89
walmart 0.18 abc news 0.64
aol 0.17 cnn news 0.56
gossip.com 0.15 bbc news 0.45
perez 0.14 ksl.com 0.41
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
black friday ads 1.85 hotels.com 0.56
black friday 1.26 carnival cruise 0.44
black friday 2009 1.22 disney world 0.32
black friday sales 0.55 royal caribbean 0.31
black friday 2009 ads 0.50 disneyland 0.30
black friday deals 0.40 holiday inn 0.19
walmart black friday 2009 0.33 trip advisor 0.17
black friday sales 2009 0.29 holiday inn express 0.15
black friday 2009 sales 0.26 marriott 0.14
black friday ads 2009 0.26 hampton inn 0.13
Hitwise
View: Top 10 Search Terms in 10 Categories, October 2009

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