More NewsBlack Rocket Signs Petstore.com as Client

Black Rocket Signs Petstore.com as Client

Pet supplies store Petstore.com named Black Rocket as itsadvertising partner, without a formal review for the $10 million to $20million account.

Pet supplies store Petstore.com named Black Rocket as its advertising partner, without a formal review for the $10 million to $20 million account.

“Petstore.com chose Black Rocket because of their ability to quickly build brands through exceptional creative execution,” said Josh Newman, CEO of Petstore.com. “We’re looking forward to building a program that will highlight our knowledge, service and expertise on Petstore.com.”

Black Rocket is responsible for launching the Yahoo brand as well as recent branding efforts for Discover Brokerage.

“We’re excited about the challenge of helping Petstore.com build a brand in such an explosive new category,” said Steve Stone, a founding partner at Black Rocket.

Black Rocket and Petstore.com plan to kick off new advertising during the fourth quarter.

The campaign will focus initially on broadcast, and then move into other mediums yet to be determined.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts