Black Rocket Signs Petstore.com as Client

Pet supplies store Petstore.com named Black Rocket as its advertising partner, without a formal review for the $10 million to $20 million account.

“Petstore.com chose Black Rocket because of their ability to quickly build brands through exceptional creative execution,” said Josh Newman, CEO of Petstore.com. “We’re looking forward to building a program that will highlight our knowledge, service and expertise on Petstore.com.”

Black Rocket is responsible for launching the Yahoo brand as well as recent branding efforts for Discover Brokerage.

“We’re excited about the challenge of helping Petstore.com build a brand in such an explosive new category,” said Steve Stone, a founding partner at Black Rocket.

Black Rocket and Petstore.com plan to kick off new advertising during the fourth quarter.

The campaign will focus initially on broadcast, and then move into other mediums yet to be determined.

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