SocialSocial MediaBlacks and Hispanics More Likely to Use Twitter Than Whites

Blacks and Hispanics More Likely to Use Twitter Than Whites

Thirteen percent of online adults in the U.S. now use Twitter, says Pew.

Thirteen percent of online adults in the U.S. now make use of Twitter, according to a survey report issued by the Pew Research Center’s Internet & American Life Project, up from the 8 percent of users that reported doing so in November 2010.

The survey, which polled a total of 2,277 representative respondents, also found that African Americans and Hispanics are far more likely to use the service than white users, relatively speaking. A full 25 percent of Black, non-Hispanic Internet users reported using the service, compared to 19 percent of Hispanic users and 9 percent of white, non-Hispanic users.

The research also highlighted the number of users accessing the social network through mobile phones. Fifty-four percent of Twitter users reported doing so.

pewtwitter

Related Articles

Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

11m Mike O'Brien
Twitter introduces pre-roll ads for Periscope

Social Media Twitter introduces pre-roll ads for Periscope

1y Al Roberts
Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

2y Bob Cargill
Five ways President Trump takes advantage of social media

Content Marketing Five ways President Trump takes advantage of social media

2y Bob Cargill
Is Twitter slowly dying?

More News Is Twitter slowly dying?

2y Al Roberts
The social media marketing checklist your business needs for 2017

Social The social media marketing checklist your business needs for 2017

2y Tereza Litsa
The ONLY lesson from every social media brand fail example ever

Insights The ONLY lesson from every social media brand fail example ever

2y Danny Goodwin
5 Really Good Reasons to Use Twitter Ads

Social 5 Really Good Reasons to Use Twitter Ads

2y Larry Kim