Blame it on Surprises
A survey of online shopping cart abandoners finds they leave when they hit kinks in the process.
A survey of online shopping cart abandoners finds they leave when they hit kinks in the process.
Marketers attract people to their sites, then they fail to buy. Additional costs, lengthy delivery times and requests for too much information are to blame for stymied online purchases, says new research from the WebTrends division of NetIQ.
Thirty-five percent of consumers surveyed by the online analytics company said added costs, such as shipping and handling, or lengthy delivery times resulted in their abandoning an online purchase. Sites requesting too much information is another annoyance that drives away 35 percent of buyers surveyed.
Seventeen percent said there wasn’t enough online product information to make a purchase decision. Others (14 percent) changed their mind and elected to go brick-and-mortar shopping instead.
Online shopping cart abandonment is one of the most enduring problems facing e-tailers and marketers. NetIQ cites DataMonitor statistics that estimate unfinished online transactions could grow to $63 billion in losses this year.
Sites that persuade people to buy are most likely to see repeat business, particularly if they have strong security policies and good prices, the survey found. Thirty one percent of respondents said “good security policies” would be the biggest factor in their returning to a store; 28 percent cited “best prices.”
NetIQ came up with its numbers by conducting a national telephone survey of 1,000 adults in early December. Only those who researched or purchased a product online (632) were asked all of the survey questions.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article