More NewsBlog-Specific Metrics at Google

Blog-Specific Metrics at Google

Apparently, Google Analytics isn't enough

measuremaplogo.gifApparently, Google Analytics isn’t enough. The company’s gone and acquired Measure Map, a blog measurement company that’s not even had a public beta.

If Google follows its usual pattern, it’ll end up offering this one for free (in beta for a year or so), in hopes of making content across the Web better, and therefore making everyone’s lives better. If I was being practical, however, I’d say tools like this might help AdSense publishers, many of them bloggers, increase their pageviews (aka ad impressions delivered for Google). Measure Map appears to be better suited to that task (helping blog/media ventures) than Google Analytics, which is more e-commerce oriented.

It’s certainly a time — with the launch of Yahoo! Publisher Network and the potential for an MSN publisher network looming — when Google must do everything it can to keep its army of publishers happy.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts