Blog-Specific Metrics at Google

Apparently, Google Analytics isn’t enough. The company’s gone and acquired Measure Map, a blog measurement company that’s not even had a public beta.

If Google follows its usual pattern, it’ll end up offering this one for free (in beta for a year or so), in hopes of making content across the Web better, and therefore making everyone’s lives better. If I was being practical, however, I’d say tools like this might help AdSense publishers, many of them bloggers, increase their pageviews (aka ad impressions delivered for Google). Measure Map appears to be better suited to that task (helping blog/media ventures) than Google Analytics, which is more e-commerce oriented.

It’s certainly a time — with the launch of Yahoo! Publisher Network and the potential for an MSN publisher network looming — when Google must do everything it can to keep its army of publishers happy.