Through its alliance with Bloomberg, Media Metrix will support the financial community by providing Internet audience ratings — including At Home and At Work measurement.
Financial arrangements were not disclosed.
Media Metrix said it has a growing roster of 45 financial clients that use its data to gauge Internet companies’ performance in terms of attracting and retaining visitors.
“By combining Media Metrix’ various measures — such as audience reach, duration and loyalty — with our vast data and analysis on Internet companies we are able to offer our customers an in-depth look at the trends taking shape across the Internet,” said Bloomberg CIO Tom Secunda.
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