Bloomberg to Distribute Media Metrix Data

Web measurement firm Media Metrix signed a strategic alliance with Bloomberg L.P. to provide select syndicated audience measurement data for regular distribution on Bloomberg’s information service.

Through its alliance with Bloomberg, Media Metrix will support the financial community by providing Internet audience ratings — including At Home and At Work measurement.

Financial arrangements were not disclosed.

Media Metrix said it has a growing roster of 45 financial clients that use its data to gauge Internet companies’ performance in terms of attracting and retaining visitors.

“By combining Media Metrix’ various measures — such as audience reach, duration and loyalty — with our vast data and analysis on Internet companies we are able to offer our customers an in-depth look at the trends taking shape across the Internet,” said Bloomberg CIO Tom Secunda.

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