More NewsBlue Dingo Launches Campaign for Cuervo Gold

Blue Dingo Launches Campaign for Cuervo Gold

Blue Dingo Digital , the NewYork-based Web site development and marketing subsidiary of GrybauskasBeatrice Advertising, launched a new banner ad campaign on behalf of the"Call Jose Cuervo at Half-Time" contest.

Blue Dingo Digital, the New York-based Web site development and marketing subsidiary of Grybauskas Beatrice Advertising, launched a new banner ad campaign on behalf of the “Call Jose Cuervo at Half-Time” contest.

The contest will run during the thirty minute half-time period of the Super Bowl to be broadcast on NBC-TV, Sunday, Jan. 25.

“It’s a successful online promotion that grows with the Web,” said Joe Beatrice, president of Blue Dingo Digital. “Last year we saw a 64% increase in entrants. With the support of the new banner ads and the growth in Web usage, I hope to more than double visits to the site on Jan. 25.” Promotional banner ads are currently posted at the My Yahoo, Excite and Hotmail sites.

In addition the promotion is being supported via point-of-sale in stores and on bottles. Consumers can enter the promotion at the Cuervo Gold site during the half-time period of the Super Bowl Game. The unwired can enter by calling 1-800-BUY-JOSE. Eight winning entries–one from the Web site entries and seven regional winners who call the toll-free number–will receive a trip for two to the British Virgin Islands.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts