More NewsBlue Marble Named Interactive AOR at Continental

Blue Marble Named Interactive AOR at Continental

Continental Airlines has named Blue Marble AdvancedCommunications Group as its first interactive agency of record.

Continental Airlines has named Blue Marble Advanced Communications Group as its first interactive agency of record.

A client of Blue Marble sister agency N.W. Ayer, Continental began a review process last spring, though it never heard presentations from other shops, John Fish, director of electronic product marketing at Houston-based Continental, told Adweek. OnRamp in New York City and T1 Media in Houston previously handled Continental’s Web site.

Blue Marble will focus primarily on Continental’s “online branding strategy,” Adweek said, quoting sources as saying the rest of the airline’s online business, including the booking engine now provided by Microsoft Travel Technology, may also undergo transition throughout the year.

Last year, Blue Marble developed several online marketing campaigns with Continental, including one within America Online’s new travel area. The airline is likely to launch a similar campaign later this year as a flagship sponsor of a new travel site from MSNBC.com, according to Fish.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts