Blue Sky Factory is a full-service email marketing solutions provider offering an array of solutions. The company works with a variety of advertising agencies, public relations firms, interactive shops, and direct clients worldwide. Its Publicaster technology provides full-service, self-service/hosted, and installed solutions for email communications.
Publicaster is an enterprise-level solution that allows delivery of HTML and rich media (video/audio/animation) email campaigns. Publicaster tracks opens, clicks, forwards, unsubscribes, and undeliverables in detail. The solution integrates creative content into the body of an email without a scaled-down HTML editor.
Email usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The ... read more
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you ... read more
Now more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns.