Blue Sky Factory is a full-service email marketing solutions provider offering an array of solutions. The company works with a variety of advertising agencies, public relations firms, interactive shops, and direct clients worldwide. Its Publicaster technology provides full-service, self-service/hosted, and installed solutions for email communications.
Publicaster is an enterprise-level solution that allows delivery of HTML and rich media (video/audio/animation) email campaigns. Publicaster tracks opens, clicks, forwards, unsubscribes, and undeliverables in detail. The solution integrates creative content into the body of an email without a scaled-down HTML editor.
The web doesn’t have a traffic problem, but it has a conversion problem.
Do you ever get the feeling that you’re being ignored? That despite your best efforts to ensure every email you write is a) highly relevant; b) succinct; and c) blurb-free, your message still gets overlooked?
As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usually "now."
A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”