Blue Sky Factory is a full-service email marketing solutions provider offering an array of solutions. The company works with a variety of advertising agencies, public relations firms, interactive shops, and direct clients worldwide. Its Publicaster technology provides full-service, self-service/hosted, and installed solutions for email communications.
Publicaster is an enterprise-level solution that allows delivery of HTML and rich media (video/audio/animation) email campaigns. Publicaster tracks opens, clicks, forwards, unsubscribes, and undeliverables in detail. The solution integrates creative content into the body of an email without a scaled-down HTML editor.
As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't.
There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade.
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
As the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I'm not buying any of it.