Blue Sky Factory is a full-service email marketing solutions provider offering an array of solutions. The company works with a variety of advertising agencies, public relations firms, interactive shops, and direct clients worldwide. Its Publicaster technology provides full-service, self-service/hosted, and installed solutions for email communications.
Publicaster is an enterprise-level solution that allows delivery of HTML and rich media (video/audio/animation) email campaigns. Publicaster tracks opens, clicks, forwards, unsubscribes, and undeliverables in detail. The solution integrates creative content into the body of an email without a scaled-down HTML editor.
Industry experts say AI and machine learning will revolutionize email marketing. From self-running campaigns to clairvoyant customer insights, the hype is building. But is your marketing technology ready to deliver?
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Online presence requires a lot of work. Your team has to be keeping an eye on search rankings, competitors, security, web mentions, website performance, trends, and so much more. Here are five multi-purpose tools that can manage every aspect of digital marketing and save your team time and money.
Email marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we discuss data-driven personalization, what it means for email marketing, and how to deliver 1:1 communications at scale.