Bluefly’s launched a new lead-gen promotional campaign, the IT-Bag-a-Day Giveaway. They’re giving away 45 “to-die-for” designer bags between now and the end of April.
Click through and you get to play a three-card monte style Flash game. The goal is to find your favorite bag after it’s disappeard into rotating Bluefly shopping bags.
I’m not really digging that the game is based on a classic con game. Maybe it’s because I’m a New Yorker, or perhaps it’s because I’m just more of a shoe girl.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more