More NewsBMW, Ricoh TipTheir (Black) Hats

BMW, Ricoh TipTheir (Black) Hats

Black hat SEO suffered a severe blow this week. Blogging about BMW and Ricoh being banned by Google in Germany for deceptive optimization practices, Danny raises some interesting points . Sure, both companies are publicly sporting black eyes

images.jpgBlack hat SEO suffered a severe blow this week.

Blogging about BMW and Ricoh being banned by Google in Germany for deceptive optimization practices, Danny raises some interesting points.

Sure, both companies are publicly sporting black eyes. They’ve been nailed for using black hat SEO techniques — and banned by Google. What I’m liking about this all the very public attention drawn to black hat SEO.

“We cannot tolerate Web sites trying to manipulate search results as we aim to provide users with the relevant and objective search results,” Google told the FT.

Google appears to be doing something very deliberate and calculated here. The message: if it can happen to them, it can happen to you.

The BMW/Ricoh debacle will bump SEO and accountability up into the ranks of senior management, where it belongs.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

6d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts