Marketing firm Boerner Inc. is doing PSA work for the National Crime Prevention Council, and will launch a Web site offering kids and parents Halloween crime prevention and safety tips from McGruff the Crime Dog.
Marketing firm Boerner Inc. is doing PSA work for the National Crime Prevention Council, and will launch a Web site offering kids and parents Halloween crime prevention and safety tips from McGruff the Crime Dog.
The site will offer children a new safety and crime prevention tip each week during October, which is National Crime Prevention Month. Kids can also sign-up for a round-up of McGruff Halloween information including, Halloween safety tips, inexpensive recipe ideas, jokes and a math game, the company said. The Halloween information will be delivered via email.
“We’ve heard a lot about the negative issues surrounding the Internet, but this is one example of using this tool in a positive way to help children be safe,” said Louis G. Dominguez of the National Crime Prevention Council.
The Web site and all McGruff Safe Kids crime prevention materials are produced following an extensive research and development process that includes reviews by law enforcement professionals, educators, parents and children. Boerner is an official licensee of the National Crime Prevention Council.
The site also will offer free download availability of the three top software programs for controlling and restricting Internet activities and sections for parents to share their ideas about safety as well as links to other crime prevention resources on the Internet
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