Borders.com Launches Grammy Sweepstakes Promotion

Borders.com, official online music retailer of the Webcast for the 41st Annual Grammy Awards, is sponsoring a “Grammy Getaway” sweepstakes.

Grand prize is a $1,000 Borders shopping spree plus tickets and an all-expense trip paid for two to attend the music industry event in Los Angeles Feb. 24.

Beginning Jan. 11, Borders.com users may enter the “Grammy Getaway” by visiting Borders Web site and following sweepstakes entry instructions. Borders.com customers who make purchases between Jan. 11 and Jan. 25 will automatically be entered. Postcard entries will also be accepted.

The winner will be notified via email and will be featured on the Borders.com homepage.

IBM is sponsoring and producing the official Grammy event site with the National Academy of Recording Arts and Sciences. Borders.com will link to Grammy.com and host “The Grammy Spotlight,” where users can listen to and purchase Grammy-nominated recordings, participate in chats and learn about Grammy-nominated artists.

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