Bozell Worldwide Introduces "WebSpot" Interactive Ads
Bozell Worldwide rolled out WebSpot, a new wayfor advertisers to extend their brand messages online combining sight, soundand motion.
Bozell Worldwide rolled out WebSpot, a new wayfor advertisers to extend their brand messages online combining sight, soundand motion.
Bozell Worldwide rolled out WebSpot, a new way for advertisers to extend their brand messages online combining sight, sound and motion.
WebSpots add an element of interactivity to a client’s marketing mix and offer a new way to deliver brand advertising messages to online audiences, the company said.
The first two WebSpots were created for Chrysler Corp.’s Plymouth brand and the Shop Vac Corp.
Described as a television commercial, interactive game and print ad rolled into one, WebSpots are designed to provide consumers with memorable and highly-focused brand encounters. They are reached by clicking on the advertiser’s banner or by accessing a gallery of available WebSpots on the WebSpot Web site.
Studies have suggested that people recall 20% of what they see; 40% of what they see and hear; and 75% of what they see, hear and do, Bozell said. “Introducing interactivity to brand advertising can potentially increase consumer awareness,” said Sam Ajluni, senior partner of Bozell’s Parallel Creative group. “We see WebSpots as a formidable branding tool for our clients.”
Reinforcing the fun and affordability of Plymouth vehicles, the “Silly Putty” WebSpot is an interactive version of a similar award-winning television ad. Using a computer mouse, consumers can place “virtual putty” over an image of the Plymouth Neon and then stretch and shape it to become other Plymouth vehicles.
Upon entering the Shop Vac WebSpot, visitors find themselves in a handyman’s cluttered workshop. A quick look around shows a typical assortment of tools and messes, including mud, sawdust, water and a pile of spilled nuts and bolts. Using the mouse to switch on the Shop Vac, the WebSpot visitor first hears the powerful whir of the motor and his/her cursor then turns into a vacuum attachment.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article