Any publisher or corporation using Email Publishing will now be able to complete a BPA-certified email audit, providing circulation verification of email-based publications and giving advertisers an accountability tool.
“E-mail newsletters are gaining tremendous momentum and are providing advertisers with a well-targeted, high-response online vehicle for reaching specific customers and markets,” said Peter Black, senior vice president of marketing at BPA International. “Publishers, such as those working with Email Publishing, will now be able to extend their brand recognition into new media markets. BPA International is committed to meeting their needs for independently audited email circulation data.”
“By teaming up two industry leaders on a ground-breaking initiative like this, we’re able to move forward and create a state-of-the-art email service for this entire thriving industry, and keep our customers on the forefront of innovation in the publishing field,” said Andrew Currie, president and CEO of Email Publishing.
On Aug. 15, Email Publishing entered into a definitive agreement to be acquired by First Virtual Holdings Inc. The transaction is expected to close in the fourth quarter.
BPA International is an auditor of business publications and a global provider of audited data to the marketing, media and information industries. In addition to serving 1,800 business publications in 19 countries, BPA verifies data for 450 consumer magazines, 70 daily and community newspapers, three direct-marketing databases and 63 interactive firms encompassing 264 Web sites.
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