In a classic marriage of the traditional and the Internet age, 53-year-old marketing firm Cronin and Co. on Thursday teamed up with interactive agency BrainBug, in an alliance that taps each company’s key strengths.
For BrainBug, the deal means it can give its clients access to traditional marketing capabilities, including print and broadcast resources, as well as public relations, direct mail and traditional research.
Cronin and Company, on the other hand, can bring its customers BrainBug’s Web development capabilities, from online promotions to e-commerce solutions.
“Consumers’ lives have become extremely fragmented. As a result, we need to leverage all communications vehicles to reach them wherever and whenever they are most receptive to our messages,” says William Cronin, Jr., president of Cronin.
“Our partnership with BrainBug marries the best of online and off-line capabilities to enable us to more effectively build our clients’ brands and deliver big results.”
Cronin and Company is an independent full-service marketing communications agency, while BrainBug is part of the UK-based Outrider/Tempus Group, a $5 billion media and communications consortium with offices throughout Europe, Asia, and North America.