SocialSocial MediaBrands Love Twitter’s #WhatIsLoveIn4Words

Brands Love Twitter's #WhatIsLoveIn4Words

The hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more successful with content than others.

A few days shy of Valentine’s Day, the hashtag #WhatIsLoveIn4Words had brands taking to Twitter hoping to inspire passionate feelings in their followers. 

The brands that won the #WhatIsLoveIn4Words were the ones that both promoted their products and were able to keep to the lighthearted tone of the hashtag. 

Red Bull tapped the face of the infamous Overly Attached Girlfriend meme to appeal to its young audience. 

Though McDonald’s has had some bad social media press lately, the brand did a good job keeping on message with the hashtag. 

Royal Caribbean scored by both highlighting the romance of the holiday and the romantic appeal of its cruises. 

 Charmin turned the hashtag a little bit cheeky with its off-color message. 

And Reese’s Peanut Butter Cups made good use of its Valentine’s content.

Though no stranger to social media disasters, DiGiorno used the hashtag perfectly this time. 

Subway knows that cute animals are always a win, and managed to make its sandwiches more crushworthy by proxy. 

Petco also knows the value of a good one-liner and an adorable pug. 

The Ad Council got serious, but used the hashtag for a powerful message. 

But not every brand was a winner. Some brands got lazy with the hashtag and used it simply as a promotional tool, coming off a little tone deaf and definitely taking a little of the fun out of #WhatIsLoveIn4Words. 

What do you think? Which brands scored with the Valentine’s Day hashtag and which fell flat? Leave your thoughts in the comments.

Related Articles

How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

10m Tereza Litsa
Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

11m Mike O'Brien
QQ: The biggest digital platform you've never heard of

Asia QQ: The biggest digital platform you've never heard of

12m Carrie Law
What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

1y Al Roberts
Which social media networking sites should brands keep an eye on?

Social Which social media networking sites should brands keep an eye on?

1y Tereza Litsa
Meeker's Internet Trends Report: How social media affects customer support

Social Meeker's Internet Trends Report: How social media affects customer support

1y Tereza Litsa
Four lessons for creating a joined-up social strategy

Social Integration Four lessons for creating a joined-up social strategy

1y Linus Gregoriadis
How to measure the ROI of social media campaigns

Analytics How to measure the ROI of social media campaigns

1y Tereza Litsa