Brands now have a new way to tell stories on Instagram

Photo sharing app Instagram has rolled out a new ad format, ‘Carousel Ads’, that allows brands post a rotating number of images to boost the story-telling element of their campaigns.

Commenting on the launch, Joanna Parnell, director of planning at Unique Digital, said:

“Instagram’s new advertising format is great news for brands with visually appealing products and campaigns, with the opportunity to boost conversion rates using the “carousel adverts” and the “learn more” button. However, it’s extremely important that as brands leverage ad spend opportunities on the platform, Instagram must still maintain its thirst for authenticity. In its fledgling years, founder, Kevin Systrom claimed to check each advert manually to maintain an unrelenting focus on beautiful images and an uncluttered experience.”

Use of the feature is limited at first, as Instagram plans to make some tweaks once they go live in the coming works.