Bratton Makes Way for New Chair at ad:tech

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Every industry has its version of Harry Caray, the legendary Chicago Cubs announcer who for 15 years sang the windy city’s perpetually disappointed baseball fans through their seventh inning stretch. For the digital marketing space, that figure is Susan Bratton, chair of the longest running trade show in the business. So it was perhaps fitting that she of the big hair and permasmile chose ad:tech’s Chicago event to announce she’s stepping down.

Bratton will stay on as chair emeritus, but production and programming of the conference will now largely be handled by Drew Ianni, former CEO of BBDO’s Atmosphere interactive unit.

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