Already providing public relations and marketing services, Bravo! Marketing will create and implement an online and off-line branding campaign designed to promote the advantages and benefits of CaseCentral.com, an Internet document hosting solution for the legal profession.
Billings were not disclosed. Bravo! Marketing recently helped DRI introduce CaseCentral.com with a combination of public relations and event marketing services.
“Bravo! Marketing’s ideas, plans and execution of our CaseCentral.com launch (in May) were invaluable to us, and as the next step in our push to become the leading provider of document hosting, we’re expanding our relationship into advertising,” said Christopher Kruse, president of DRI.
Bravo! Marketing will direct creative development and perform online media planning, buying, placement and analysis. The print campaign, due to launch this fall, targets lawyers involved in document intensive cases, and will run in several legal trade publications including The ABA Journal and Law Technology News.
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