Brazil’s Online Population

Brazil has 3.9 million Internet users, accoding to eMarketer’s eLatin America Report, which accounts for more than 40 percent the total Internet users in Latin America, the largest percentage of any nation in the region. eMarketer also forecasts 6.1 million Brazilians will be actively using the internet by year-end 2001, increasing to 16.4 million by 2004.

“Brazil is by far the leading market for Internet commerce in both the B2B and B2C segments,” said Noah Elkin, Ph.D. and Senior Analyst at eMarketer. “All countries, however, will see impressive growth in e-commerce revenues over the next few years, although the B2B sector will grow most quickly.”

Other findings about Brazil in the report include:

  • Brazil is highly urbanized, with 81 percent of its population living in cities, ten of which have more than 1 million inhabitants.
  • The concentration of the population in cities will facilitate the delivery of goods ordered online, and in part compensate for the vast distances that separate Brazil’s many urban centers.
  • 49 percent of Brazilians are age 24 or younger.

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