BrightTag acquires SiteTagger. The technology platform provider BrightTaghas announced its acquisition of SiteTagger. With the acquisition, BrightTag adds UK and EU-based brands such as Allianz, British Gas, Sainsbury’s, The Guardian, TimeOut, ASDA, and Boots to its client list. The Cardiff-based SiteTagger creates a centerpiece for BrightTag’s UK and European expansion.
Tribal DDB New York hires creative director. The advertising agency has announced the hiring of Jason Milano as creative director. Milano, who was previously VP/creative director at Digitas, has worked with many notable clients such as 2k Games, Adler Planetarium, Ally Bank, American Express, Beer Nuts, The Chicago Building Commission, Ford, Nivea, Omnicom Group, Sony, Starwood Hotels and W Hotels.
David&Goliath names digital account director. The creative agency has named Josh Crick as digital account director. Crick joins the team from North Social where he held the position of VP of client services. Throughout his career Crick has worked with brands such as Ford, Nissan, Vizio, Hilton Hotels, Red Bull, Beats by Dre, Golf Channel and Royal Caribbean.
Adconion direct named one of best places to work in San Diego. The multi-channel digital distribution platform has been named one of the 2012 Best Places to Work in San Diego. The rankings include 85 of the top employers in the San Diego area and will be published in a special edition of the San Diego Business Journal.
Syncapse partners with Reckitt Benckiser. The social performance management platform Syncapse has announced its partnership with Reckitt Benckiser, the consumer packaged goods company. Syncapse will be managing the company’s social media presence on Facebook, Twitter, and Google+ for more than twenty brands such as Clearasil, Durex, and Lysol.
When used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target marketing via analytics. Let’s take a deeper look at how you can effectively bring chatbots into your digital marketing strategy.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.