BrightTag acquires SiteTagger. The technology platform provider BrightTaghas announced its acquisition of SiteTagger. With the acquisition, BrightTag adds UK and EU-based brands such as Allianz, British Gas, Sainsbury’s, The Guardian, TimeOut, ASDA, and Boots to its client list. The Cardiff-based SiteTagger creates a centerpiece for BrightTag’s UK and European expansion.
Tribal DDB New York hires creative director. The advertising agency has announced the hiring of Jason Milano as creative director. Milano, who was previously VP/creative director at Digitas, has worked with many notable clients such as 2k Games, Adler Planetarium, Ally Bank, American Express, Beer Nuts, The Chicago Building Commission, Ford, Nivea, Omnicom Group, Sony, Starwood Hotels and W Hotels.
David&Goliath names digital account director. The creative agency has named Josh Crick as digital account director. Crick joins the team from North Social where he held the position of VP of client services. Throughout his career Crick has worked with brands such as Ford, Nissan, Vizio, Hilton Hotels, Red Bull, Beats by Dre, Golf Channel and Royal Caribbean.
Adconion direct named one of best places to work in San Diego. The multi-channel digital distribution platform has been named one of the 2012 Best Places to Work in San Diego. The rankings include 85 of the top employers in the San Diego area and will be published in a special edition of the San Diego Business Journal.
Syncapse partners with Reckitt Benckiser. The social performance management platform Syncapse has announced its partnership with Reckitt Benckiser, the consumer packaged goods company. Syncapse will be managing the company’s social media presence on Facebook, Twitter, and Google+ for more than twenty brands such as Clearasil, Durex, and Lysol.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.