BrightTag acquires SiteTagger. The technology platform provider BrightTaghas announced its acquisition of SiteTagger. With the acquisition, BrightTag adds UK and EU-based brands such as Allianz, British Gas, Sainsbury’s, The Guardian, TimeOut, ASDA, and Boots to its client list. The Cardiff-based SiteTagger creates a centerpiece for BrightTag’s UK and European expansion.
Tribal DDB New York hires creative director. The advertising agency has announced the hiring of Jason Milano as creative director. Milano, who was previously VP/creative director at Digitas, has worked with many notable clients such as 2k Games, Adler Planetarium, Ally Bank, American Express, Beer Nuts, The Chicago Building Commission, Ford, Nivea, Omnicom Group, Sony, Starwood Hotels and W Hotels.
David&Goliath names digital account director. The creative agency has named Josh Crick as digital account director. Crick joins the team from North Social where he held the position of VP of client services. Throughout his career Crick has worked with brands such as Ford, Nissan, Vizio, Hilton Hotels, Red Bull, Beats by Dre, Golf Channel and Royal Caribbean.
Adconion direct named one of best places to work in San Diego. The multi-channel digital distribution platform has been named one of the 2012 Best Places to Work in San Diego. The rankings include 85 of the top employers in the San Diego area and will be published in a special edition of the San Diego Business Journal.
Syncapse partners with Reckitt Benckiser. The social performance management platform Syncapse has announced its partnership with Reckitt Benckiser, the consumer packaged goods company. Syncapse will be managing the company’s social media presence on Facebook, Twitter, and Google+ for more than twenty brands such as Clearasil, Durex, and Lysol.
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more