British Internet Market Continues to Grow, Mature

The number of people going online from home in Britain has risen by 1 million to 13.5 million over the five months from October 2000 to February 2001, according to data compiled by Jupiter MMXI.

Men still account for the majority of Web surfers in Britain at 49.8 percent of the online population, while women represent 35 percent and children age 2 to 14 amount to 15.2 percent. The 2 to 14 age group have been the largest new adopters of the Net, boosting their presence from 10.7 percent of the population in October of 2000 to 15.2 percent in February 2001. Popular sites for kids include WWF.com, Disney.co.uk and WarnerBros.com.

The British population spends an average of six hours, 48 minutes surfing the Web every month; men aged 55 and older spend an extra half an hour per month online than any other age group. Men in the 55 and older age group tend to search on directory, government and financial sites, the most popular being Scoot.co.uk, Open.gov.uk and Thisismoney.com.

In March 2000, Jupiter MMXI found the majority of at-home Internet use in the Britain was in households with incomes above £15,000, however the latest figures show lower income households are now shifting the balance. In the past year, households that generate the highest income of £45,000+ have experienced a decline in the number of people going online.


Income of UK Internet Users
At-Home Users
Household Income/Year
Below £15,000 £15,000 to
£24,999
£25,000 to
£34,999
£35,000 to
£44,999
£45,000+
March 2000 15.9 27.7 20.0 13.4 19.3
February 2001 17.3 25.3 21.8 13.9 14.7
Source: Jupiter MMXI

“The UK Internet population is maturing, and with over 13 million people now online, we are seeing how consumers are making more definitive choices of how they spend their time on the Web,” said Mari Kim Coleman, vice president of international measurement services for Jupiter MMXI.


Top 10 Domains in the UK
February 2001
Top Domains in the UK Top Global Domains in the UK
Rank Domain Unique
Visitors

(000)
Reach Rank Domain Unique
Visitors

(000)
Reach
Jan. Feb. Jan. Feb.
1. 1. MSN.com 5,456 40.5 1. 1. MSN 6,572 48.8
2. 2. Yahoo.com 4,563 33.9 2. 2. Yahoo 5,531 41.1
4. 3. Freeserve.com 4,060 30.2 4. 3. Freeserve 4,060 30.2
3. 4. Microsoft.com 3,954 29.4 3. 4. Microsoft 3,991 29.7
5. 5. MSN.co.uk 3,637 27.0 5. 5. AOL 3,652 27.1
6. 6. Passport.com 3,369 25.0 6. 6. Passport 3,369 25.0
7. 7. Yahoo.co.uk 2,864 21.3 7. 7. Lycos 3,312 24.6
8. 8. BBC.co.uk 2,556 19.0 8. 8. Ask Jeeves 3,003 22.3
10. 9. MSN Messenger Service 2,375 17.7 9. 9. BBC 2,556 19.0
11. 10. AOL Proprietary 2,309 17.2 11. 10. BTInternet 2,230 16.6
Source: Jupiter MMXI

Definitions:

Unique visitors: The number of different individuals that access the content of a specific site or online services, counted only once, even if they visit the same site more than once.

Reach %: The percentage of individuals that accessed the content from among the total number of individuals using the Web or online services during the month.

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