Budweiser’s World Cup Sponsorship Drives U.K. Searches

Budweiser appears to be continuing to reap rewards from its World Cup-related online activity, as U.K. searches for the beer brand grew 25 percent week-over-week for the seven days ending June 19, according to data from Hitwise.

The previous week searches for the brand grew 33 percent, suggesting its role as an official sponsor of both the tournament itself and the USA team may be paying dividends. Budweiser has also invested in a range of social media initiatives relating to the tournament, including its Bud United online reality TV show which is being aired on YouTube.

Increase in U.K. Searches for World Cup-Related Brands (Change is for week ending June 19 vs. prior week)

Rank Brand Week-over-week increase in related searches (%)
1 Budweiser 25.0
2 Kia 13.2
3 Westfield 12.7
4 Vodafone 11.0
5 Adidas 10.0
Source: Experian Hitwise

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