If connectivity service bundling is to work, companies will need to offer consumers a competitively priced package that is customized to their particular needs, according to a report by Forrester Research.
Recent developments in the telecommunications industry have indicated a move toward communication service bundling, the packaging of multiple services such as telephone, television, and Internet connections into one combined service.
The report, titled “Do Consumers Want Bundling?” found that US consumers are unlikely to opt for such a package unless it is built around their core service and the price is right. Sixty-four percent of consumers, regardless of income, cited price as the deciding factor in choosing a service provider.
Of those US consumers surveyed, 36 percent cited cable TV as their core service, followed by their local telephone provider (31 percent), their long-distance telephone provider (23 percent), and their cell phone service (7 percent). Five percent of respondents said satellite TV was their core service with just one percent citing the Internet.
The report is based on a survey of 120,000 US consumers, conducted in the autumn of 1997.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.