BURST! Media, an ad network for specialty-content Web publishers, named William “Biff” Burns as director of marketing.
The position is new and responsibilities include strategic corporate communications efforts, advertising sales promotion, and communication with the company’s thousands of specialty content Web publishers and hundreds of online advertisers.
Burns joins BURST! after 20 years of marketing communications experience at the Liberty Mutual Group, a diversified international financial services company with 37,000 employees and $11 billion in consolidated revenue. Most recently, he served as vice president of communication services.
BURST! Media LLC operates a network of 2,800 member Web publishers, and serves nearly 600 million advertising impressions per month in more than 400 purchase categories.
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