Burst Media is the latest to get into the niche ad network race targeting women and mothers as a demographic. The ad rep firm launched the Burst Moms Network today, comprised of 150 Web sites targeted mothers, promising over 197 million impressions per month, according to the company.
There’s no denying that advertising online to mothers is a growing segment, and Burst isn’t alone in launching an ad network to focus on the demographic. Last November, Warner Bros. Television Group launched the MomLogic Network, Federated Media signed Baby Center, and Martha Stewart Living Omnimedia launched Martha’s Circle, all to reach mothers searching for information online with targeted advertising. Which should remind all of us that Mom is a strange and powerful force in our lives. You should call her.
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