Buy.com Rolls Out BuyTV

Buy.com plans to create interactive, high-definition (HD) video to demo products to online consumers. BuyTV will be available on Buy.com, and in ad-supported format on partner site Instant Media‘s player.

Weekly video packages include featured product reviews, interviews with industry experts, and top 10 lists of best-selling books, DVDs and video games on Buy.com. Each 30 minute episode will be comprised of multiple segments.

Instant Media, a developer of high-definition IPTV solutions, will provide the weekly half-hour shows on its network of registered users. On this channel, the show will include ads. The initial program includes spots from FedEx, Nissan, Sony PlayStation, AIG, Focus Films and Neutrogena.

Buy.com and Instant Media are both owned by ThinkTank Holdings, a company founded by Scott Blum. Blum serves as chairman and CEO of Buy.com and is founder and chairman of Instant Media.

Viewers of BuyTV will receive “Special Show Pricing” discounts on featured products.

Buy.com says it’s in a quiet period and declined to comment on BuyTV.

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