More NewsBuzzword Bingo

Buzzword Bingo

I once had a coworker who sent "Friday Humor" e-mails each week

buzzword bingo.jpgI once had a coworker who sent “Friday Humor” e-mails each week. This is back in the early days of the Internet when those jokes were still fresh. Once before a company-wide meeting he created a “Buzzword Bingo” page and passed it around to a few of us quietly. I played a little game of buzzword bingo in a meeting today, and if “differentiator” was in every cell, I definitely won. It was said (not by me) no less than 10 times. I also got a head start during an interview yesterday. “Differentiator” may be the word of the week, but there’s others. Do I need to mention a few? Paradigm, Web 2.0, buzz, relevancy, effectiveness, impactful, and one personal favorite phrase overused by boss at a previous job: “low hanging fruit.”

Warning: Whether in a briefing, internal meeting, or sitting around the dinner table, overuse of these words causes them to lose their “effectiveness.” Yes, I used a buzzword, it’s OK, sparingly. When we talk to companies, it’s our job to hear about a product, service, or event and cut out all the jargon. Very often these words don’t make it into our articles, and sometimes at the expense of an otherwise insightful quote.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts