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IGN.com has plans to ditch all of its banner ads and replace the space with custom-rich media units

IGN.com has plans to ditch all of its banner ads and replace the space with custom-rich media units. A Forbes article discusses the shift, and says ads will be presented with “sight-sound-motion” without defining exactly what the new ads will be. It appears that IGN will create custom-made ads and campaigns, leaving the door open for creative that touches on the three elements. Rich media capitalizes on the predominantly broadband audience.

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