IGN.com has plans to ditch all of its banner ads and replace the space with custom-rich media units. A Forbes article discusses the shift, and says ads will be presented with “sight-sound-motion” without defining exactly what the new ads will be. It appears that IGN will create custom-made ads and campaigns, leaving the door open for creative that touches on the three elements. Rich media capitalizes on the predominantly broadband audience.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more