Cable Modem Shipments Will Rise in '99
The predicted shift to broadband access technologies by Internet users in the US is beginning to take shape. According to Cahners In-Stat Group, cable modem unit shipments will grow by 60 percent in 1999.
The predicted shift to broadband access technologies by Internet users in the US is beginning to take shape. According to Cahners In-Stat Group, cable modem unit shipments will grow by 60 percent in 1999.
The predicted shift to broadband access technologies by Internet users in the US is beginning to take shape. According to Cahners In-Stat Group, cable modem unit shipments will grow by 60 percent in 1999.
Forrester Research has predicted that by 2002, 15.6 million US households will access the Internet using broadband technologies. Currently, Forrester says there are just 310,000 US households with a broadband connection.
North America drives the cable modem market, In-Stat has found, and will account for more than 50 percent of cable modem unit shipments through 2003. In 2000, unit shipment growth will increase to 120 percent as the DOCSIS standard cable modems become widely available via retail in North America.
Changes in the Data Over Cable Service Interface Specification (DOCSIS) will cause consumer confusion in North America in 1999, said Michelle Abraham, senior analyst for In-Stat’s Multimedia Service.
“The rollout to retail in North America has already been pushed into 1999 and the headache for all will be lessened if cable modem vendors wait for DOCSIS 1.1 compliant modems before selling through retail,” Abraham said. Cable modem vendors are expected to have DOCSIS 1.1 modems certified and available at retail in late 1999.
The major barrier in the migration to broadband technology has been price. According to In-Stat, cable modem average selling prices will fall each year due in part to integration among the semiconductor components enabling component cost declines. By 2003, In-Stat predicts that cable modem revenues will hit $800 million.
DSL technology is considered the main competitor to cable modems, and while research by Insight Research predicts that cable modems will have the market share lead by 2003, DSL has some advantages.
“DSL’s main advantage is that it can be marketed and sold by the local telcos to the consumer market in the same way that they market services such as call waiting,” said Robert Rosenberg, president of Insight.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based me...
View articleAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View articleIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report p...
View articleAhead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
View articleAs the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...
View articleBusinesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...
View articleHow will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...
View article