…to play video games, if you don’t already, that is.
Oh, and they have to be on a Nintendo device. After announcing her departure from Yahoo last week, Dunaway told the New York Times she’ll be the new EVP for sales and marketing at Nintendo of America, starting Nov. 5.
Anybody recall about a year ago Yahoo launched the first of its “brand universes” for none other than Nintendo Wii? I’m not sure how much connection with the client Dunaway has had as Yahoo CMO, but you can’t help but wonder.
Dunaway’s been accused of “bleeding purple,” the jab often used to describe brainwashed Yahoo execs. But it looks as though she’s already become a Nintendo loyalist, or at least a video game evangelist.
She told the NY Times she aims to “make gaming relevant whether you’re 5 or 95,” and noted, “there are still a lot of people to be converted.”
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.