More NewsCan Coupons Bring Local Businesses Online?

Can Coupons Bring Local Businesses Online?

Google's plan to add printable coupons to its local business listings could be a key in getting mom & pops online

Google’s plan to add printable coupons to its local business listings could be a key in getting mom & pops online. Google’s local search is much more valuable with their participation, and partnering with Valpak gives all of those local businesses a reason to update their Google Maps listing.

It’s also a way to ease them into online advertising. If they can see real, trackable results from putting up their coupons on Google, they’ll be more willing to spend some money on AdWords.

Clearly the idea of a printable coupon makes offline conversion more trackable, but could coupons also be a solution for online tracking, to some extent? Google and others are facing challenges from AJAX and other dynamic page-serving technologies. Perhaps offering coupons, to be redeemed at the time of conversion, could be a solution in some cases.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts